| Type | Public NYSE: KID |
|---|---|
| Founded | Oakland, New Jersey (1963) |
| Founder(s) | Russell Berrie |
| Headquarters | Oakland, New Jersey |
| Key people | Bruce Crain, CEO Guy Paglinco, CFO David Sabin, Division President Richard Schaub Jr., Division President |
| Products | Infant and Juvenile Consumer Products |
| Employees | 304 |
| Website | kidbrandsinc.com |
Kid Brands, Inc. (NYSE: KID) and its subsidiaries design, develop and distribute infant and juvenile branded products. These products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide.
The company’s operating business is composed of four wholly owned subsidiaries: Kids Line, LLC; LaJobi, Inc.; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line and CoCaLo); nursery furniture and related products (LaJobi); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant’s early years (Sassy). In addition to the company’s branded products, the company also markets certain categories or products under various licenses, including Carter’s, Disney, Graco and Serta.
Kid Brands was founded in 1963 and is based in East Rutherford, New Jersey. Additionally, the company has operations in southern California, New Jersey, Michigan, and in certain foreign countries.
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The company, formerly known as Russ Berrie and Company, was named after its founder, Russell Berrie,[1] originated as a maker of stuffed animals, other toys and gifts.[2]
As it transitioned into a pure play infant and juvenile company, it acquired the following companies:
In December 2008, the company divested its gift business operations to The Russ Companies, Inc. (TRC),[4] previously The Encore Group. The Company retained the Russ and Applause brands, and licensed them to TRC.
To support the company’s focus on growing a leadership position in the infant and juvenile industry, on September 23, 2009, Russ Berrie received shareholder approval to change its corporate name to Kid Brands, Inc.[5] Along with the new name, the company’s common stock began trading under the symbol NYSE: KID.[6]
The Shining Stars program was introduced in partnership with the International Star Registry. Russ Berrie's Shining Star Friends product line was introduced to market the program. When an individual purchases a plush animal they can log into the website and supposedly name a star. To register your plush, you must open the tag (found round the toy's neck) and enter the secret code into the website. If you obtain 3 toys (and register them) you will gain access to the VIP zone in the Super Starcade chatroom.
A message on the Shining Stars website states that, "Russ Berrie Inc. the licensor of the Shining Stars brand filed for Chapter 7 Bankruptcy on 26th April 2011 and therefore we apologize that the Shining Stars website associated with the Russ Berrie Shining Star products is no longer maintained."[7]
The Russ Berrie Institute for Professional Sales at William Paterson University is named after Russ Berrie.
In 1993, Russ Berrie made a gift of $1 million to build a new performing arts center and learning facility at Ramapo College, in Mahwah, New Jersey called, "The Angelica and Russ Berrie Center for Performing Arts".
The Russ Berrie Foundation has supported an effort with the Jewish National Fund and the Israeli government to encourage settlement in the northern areas of Israel. [8]